英國及荷蘭有標示之永續水產品熱銷一項獨立研究調查發現，2010年前半年英國及荷蘭消費者購買永續水產品分別成長154%及50%。2007-2009年英國家庭總支出僅增加1%，永續類水產品就熱銷28,800萬美元。英國Co-operative Bank道德消費主義（Ethical 東森房屋Consumerism）2010年報告指出，英國消費者於大衰退期間發起支持環保食品及服務活動，帶動2007-2009年總消費成長18%。而荷蘭Platform Verduurzaming Voedsel及LEI針對食品及永續性所做之獨立調查發現，2010年前半年標示符合永續法捕獲的野生水產酒店打工品較2009年同期熱銷50%；其中逾三分之二支出花在標榜取得MSC生態標籤認證的永續水產品。2010年前半年，荷蘭總食物支出僅增加1.4%，然消費者對永續及生態標籤食品支出增加25.5%。收益自5,400萬美元激增至8,200萬美元的永續水產品，躍為荷蘭成長最機車借款快速的水產品之一。 （摘譯自INFOFISH Trade News, No. 5/2011，15 Mar. 2011）HIGHER DEMAND FOR SUSTAINABLE SEAFOODAn independent research survey carried out during the first six months of 2010 shows a 154% increase inconsumer 農地貸款spend on sustainable seafood in the UK, and a 50% increase in the Netherlands.Despite just 1% growth in overall household expenditure between 2007 and 2009, the sustainable seafoodsector flourished, with UK spend on 酒店打工sustainable seafood reaching ￡178 million (US$288 million).The UK’s Co-operative Bank Ethical Consumerism 2010 Report shows that overall and throughout therecession, there has been growing support by British consumers for 襯衫green goods and services, an 18%increase in total spend between 2007 and 2009.In a separate survey on food and sustainability carried out by Platform Verduurzaming Voedsel and LEI in theNetherlands, researchers found that 太平洋房屋spend on sustainable-labeled wild caught seafood increased by 50% inthe first six months of 2010, compared to the same period in 2009. Of that expenditure, over two-thirdscomes from products carrying the MSC eco-label for 小型辦公室certified sustainable seafood.In the first half of 2010, overall food expenditure in the Netherlands increased by just 1.4% while consumerexpenditure on sustainable and eco-labeled food increased by 25.5%. However, the leap in 襯衫revenue fromsustainable seafood from Euro 39 to 59 million (US$54 to 82 million), makes it one of the fastest movingsectors in the Netherlands.


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